Jacob Durgan
Jacob (Jake) is the CEO of the Umpteen Group which is made up of multiple brands.
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Umpteen.ai
where you can find me
Pet ID company gets 14,000 new customers every month
How often should you post blog articles
When you post consistently, you show your readers that you're active and relevant. This can boost their trust in your brand. You don’t need to post every day, but setting a routine helps. Many experts suggest blogging at least once a week. This schedule keeps your content fresh and gives your audience something to look forward to.
Omnichannel Marketing
In today’s world, people like to shop in many different ways. They want to interact with your business all the time, whether they are at home or out and about. This includes shopping online, using mobile apps, or visiting a store. Customers expect your messages to know what they like and what they have bought before. It’s important for your business to be everywhere your customers are. Omnichannel marketing helps you do that. It makes sure that your messages are clear and up to date across all platforms.
The 6 best project management tools for small businesses
Using small business project management software can make a significant difference in your company’s productivity. These tools allow teams to collaborate more effectively and keep everyone on the same page. When employees can easily see project timelines and updates, they can work more efficiently. Having a clear overview also helps you identify potential roadblocks early on, allowing for quick adjustments.
Restaurant promotion ideas to kick off a marketing campaign
Let’s dive into how to make your restaurant shine, including some successful promotions from 2018 that others have used. With a bit of creativity and strategy, you can develop marketing plans that resonate with your target audience. Get ready to discover fresh, exciting ways to market your restaurant and boost your customer base!
7 Email personalization strategies that go beyond a name
When emails feel personal, customers may feel more valued and appreciated. You can start by using their names in the emails. This simple touch makes your emails feel friendlier. You can also send them special offers that relate to their past purchases. For example, if someone bought a bicycle, send them a discount on bike accessories!
What are good open and click-through rates for email campaigns?
Using industry benchmarks is a helpful starting point for understanding what to aim for in your email campaigns. However, don't just rely on these numbers. Look back at the results of your past campaigns as well. By analyzing your previous performance, you can get a clearer picture of what works for your specific audience. This information will help you set realistic and achievable goals for your future campaigns.
10 Marketing ideas for your small business
With a limited budget, your marketing team can explore various free to low-cost channels. Social media platforms are an excellent way to engage with potential customers without spending a lot. You can create posts that showcase your products, share valuable information, or even run contests to gain attention. Another option is email marketing, which allows you to directly communicate with your audience. Building an email list lets you promote your offers and keep customers informed about your business.
What every franchise owner should know about email marketing
Studies show that 91% of adults in the U.S. prefer receiving promotional emails from businesses they already engage with. This highlights the importance of email marketing in reaching potential customers. It’s a direct line of communication to your audience that you simply cannot overlook. Even with all your responsibilities, email marketing can offer a great return on investment.
7 of the best marketing tools for startups
Most startups face the same issue: limited funds. This means that many new companies don't have enough money to run big marketing campaigns. They often rely on just what's available to them. If you're a small business owner, you might be asking how to spread the word about your amazing product. You're in the right place.
How to choose an email list management tool
Understanding how to manage your email list is crucial. Using the right tools can make a big difference. These tools help you organize, track, and communicate with your audience better. They can allow you to segment your list. That way, you can send tailored messages to specific groups. This leads to higher engagement and better results from your campaigns. Knowing your options will help you pick the right tools for your business.
CSS in HTML emails: What you need to know to get started
Email is a powerful tool in marketing, helping you connect with your audience quickly. However, low open rates and poor conversions can limit your success. This article explains how CSS affects your email design and offers solutions to improve your campaigns.
The ultimate guide to email subject lines (plus best practices)
Creating effective subject lines can be challenging, but it's vital for your email success. A clear, brief, and interesting subject line can pique curiosity and increase open rates. Explore different styles and approaches to find what resonates best with your audience.