What’s better than a steaming cup of joe to get your day started? A flavorful cup of one-of-a-kind, Hawaiian-born coffee—and Seven Coffee Roasters java is exactly that.
From early on, Sean Lee found great pleasure in making the perfect cup of brew. With this passion, he started roasting and opened his first cafe in 2006. Word got out quickly that his coffee was the best brain juice around, and Sean became known as “the small roaster for small business.” Soon, his wholesale business took off, and Sean was ready to take on the next big bean—retail. Sean had a mighty mission ahead of him: to distribute and sell his coffee to the rest of the country.
He Needed a Jolt to His Online Sales
It was no surprise that Seven Coffee Roasters gained a loyal following. But as a savvy business owner, Sean knew he had to find a way to take his online sales from percolating to fast-flowing. He researched ways to grow his online sales and newly-developed subscription service. One company caught his caffeinated eye: Email Broadcast.
A New Blend: Seven Roasters + Email Broadcast
Sean added Email Broadcast to his team to develop a high-octane sales strategy. The key to getting his beloved coffee into kitchens across America was driving customers—new and existing—to his website. We worked together to grind out the perfect blend that would increase website traffic, grow online sales, and maximize Sean’s digital marketing ROI. With our plan in place, Sean was able to focus on his craft, and we got to work on our specialty.
Creating a Fully-Leaded Pot of Marketing Objectives
A comprehensive plan was needed in order to increase website traffic and boost online sales. Our approach consisted of three major goals:
- Convert website traffic into paying customers. What better way to entice a purchase than to offer savings on an order? An appealing value-add module was built and added to the Seven Roasters’ home page. This strategy also provided an opportunity to collect contact information.
- Engage potential customers to stay top-of-mind and increase repurchase rate. To keep Seven Roasters Coffee in front of their audience and engaged with fresh content, we planned to create two to four attractive emails each month. These emails would contain valuable information to invoke trust and connection, encouraging repurchase. Additionally, our talented writers crafted strong, SEO-focused blogs to post to the website.
- Build an automation system to convert interest into sales. Automated messages save time, money, and effort, as well as increase sales. We produced several automated emails that moved prospects through their sales funnel. eCommerce triggers delivered additional sales by reaching readers at just the right time.
You’ll Want to Pour over These Strong Results!
Our full-flavored approach brought in some serious results. The automation series increased Sean’s email sales by 123% in the first three months. When adding in the sales from the email campaigns, that number jumped to a 362% bump! Our messages saw open rates as high as 67%, with click rates up to an impressive 11%.
In addition, our blogs increased website traffic by 500% in just the first two weeks. Those are some big numbers for a small roaster.
“Email Broadcast did a great job optimizing many of our blog posts. The optimization process increased our [overall] site traffic by over 10% immediately. We’ve been with [Email Broadcast] for about 3 months now, and the investment has been worth it. We will be looking to add more services from them in the future. Meeting with [them] is always professional, friendly, and productive. They are great at keeping everyone on task and moving forward, especially me.” –Sean Lee, Owner at Seven Coffee Roasters, Seattle, WA
Are You Ready to Add Some Robust Flavor to Your Digital Marketing?
If Sean’s story doesn’t convince you that email marketing works, we don’t know what will. What’s imperative is finding the right agency. An experienced and full-service marketing firm like Email Broadcast will take your business to the next level. We’ll start by listening to the current state of your business and marketing, plus the business goals you would like to achieve. Then, we’ll create a custom email marketing plan that may not only include email (like regular broadcasts and automation series), but may also recommend cold email outreach, which is the key to reaching thousands of potential customers. Or, SEO marketing may be your ticket to success (and one of the things that works for Sean). You can drive traffic to your site and make your business easy for potential customers to find through blog articles. Plus, it’s cheaper than PPC advertising.
This sounds like a lot of work, doesn’t it? With Email Broadcast, you get our entire team of experts as your personal marketing department, so you can leave the heavy lifting up to us. You’ll get an account manager, copywriter, editor, integration and deliverability engineers, graphic designer, and maybe even a webmaster and social media manager if that’s where you need help. And you don’t have to pay all those salaries!
There’s no doubt you’ll see why it’s worth every bean in your pocket. Schedule a free consultation with us to see how we can help maximize your ROI.
