The 6 best project management tools for small businesses

29-Jan-2025

What you will learn


If you manage a small business, you know that project management is a task often shared by both staff and owners. Many employees, regardless of their job titles, find themselves taking on project management activities while completing their everyday responsibilities. This shared approach means that having the right tools for small business project management software is essential. These tools can help streamline tasks and improve efficiency. They also help organize project management processes, especially when those tasks involve multiple departments or levels of staff.


Using small business project management software can make a significant difference in your company’s productivity. These tools allow teams to collaborate more effectively and keep everyone on the same page. When employees can easily see project timelines and updates, they can work more efficiently. Having a clear overview also helps you identify potential roadblocks early on, allowing for quick adjustments.


In today’s competitive marketplace, maximizing productivity is vital for increasing revenue. The right small business project management software can help you achieve this goal. By automating routine tasks, setting deadlines, and organizing communication, these tools can free up time for your team to focus on what really matters.


To assist you in finding the best solutions, we’ve gathered some of the top small business project management software tools currently available. These tools are designed to improve your efficiency and help your business grow. Investing in the right software can provide you with the structure you need to manage projects effectively, so you can concentrate on delivering excellent results to your customers.



The best project management tools for small businesses to increase productivity right now

Marketing is essential for the success of small businesses. It acts as the lifeblood that keeps your revenue flowing consistently. A strong marketing strategy ensures that you reach your target audience effectively and maintain customer engagement. By focusing on your marketing efforts, you can attract new clients and retain existing ones. However, managing these tasks can be challenging. That's where small business project management software comes into play. This type of software can streamline your marketing tasks and help your team work more efficiently.


The right tools can help your marketing staff to execute their jobs more easily. They can stay organized, manage deadlines, and communicate better with each other. Improved communication not only aids in developing tailored campaigns but also ensures that everyone is on the same page regarding goals and performance metrics. Using small business project management software can significantly enhance the effectiveness of your marketing team, leading to better results.


Benefits of Small Business Project Management Software


Several successful start-ups, such as Dribbble, Uber, CNET, and Kickstarter, use small business project management software to support their teams. These tools help keep staff focused and organized. By integrating similar software into your own business, you can join the ranks of these successful companies. But what features should you look for in small business project management software?


First, ease of use is crucial. Your team should be able to navigate the software quickly. Second, look for sensible pricing options. Many software programs offer free or affordable plans that work well for small businesses. Third, consider functionality. The software should have all the features you need to manage projects effectively. Finally, the ability to integrate with other systems and access remotely is essential. This way, your team can collaborate anytime and from anywhere.

Key Features to Look For


When selecting small business project management software, focus on certain key features. Functionality and ease of use are at the top of the list. Your team should be able to understand and utilize the software without extensive training. This will help them adapt quickly and boost overall productivity.


Next, pay attention to pricing. Many small business project management tools offer free or affordable options. These can be great for businesses watching their budgets. Additionally, integration capabilities are vital. The software should work seamlessly with other tools you're already using, like email marketing platforms and customer relationship management systems.


Lastly, remote access capabilities cannot be overlooked. In today's world, many employees work from various locations. Having software that is accessible from anywhere makes it easier for your team to collaborate. By selecting the right small business project management software, you can streamline your marketing efforts and drive your business toward success.


1 Evernote

Small business project management software is essential for keeping your team organized and informed. When you add new information to your team’s workspace, it appears right at the front. This feature acts like a “virtual bulletin board” for everyone on the team, helping them stay engaged. One company that truly understands the power of this simple tool is Migros, Switzerland's largest supermarket and retailer. They have harnessed the advantages of project management software to improve their marketing efforts in the competitive food and restaurant industry.


Migros needed a dynamic team to ensure their marketing stayed relevant and appealing. With small business project management software, the Migros marketing team was able to manage everything efficiently. They utilized Evernote's platform across web, desktop, and smartphone. This versatility meant that their entire team could access the same information, no matter where they were.


The software allowed each member to collect and share various types of media, such as photos, sketches, audio recordings, and diagrams. This made it easy for the team to keep all their resources in one place. Fast access to updated information helped Migros maintain a fresh and innovative marketing strategy. By streamlining communication and coordination, this small business project management software played a crucial role in their success. If you want to enhance your team's productivity and efficiency, consider investing in a project management tool tailored for small businesses.


2 Basecamp

Basecamp is a powerful small business project management software designed to meet the needs of small businesses in one easy-to-use package. This software combines many essential features into a single platform, making it simple for teams to stay organized and focused. With Basecamp, you can effortlessly store and retrieve documents using a straightforward drag-and-drop method. This not only saves time but also makes managing resources more efficient. You can effectively manage project schedules and timelines while staying connected with your team through real-time group chats.


What sets Basecamp apart is its user-friendly interface. You don’t need to worry about a steep learning curve. You can even invite clients to collaborate on projects easily. This means you can keep everyone in the loop without added stress. Many small businesses appreciate how Basecamp simplifies communication and project tracking. You can create to-do lists, assign tasks, and monitor progress in one central location.


Moreover, Basecamp features a handy check-in tool. This allows you to ask your team members essential questions at the same time each week. By doing this, you can significantly cut down on lengthy meetings. You can focus on what matters most without wasting valuable time. Companies like Groupon and Harvest use Basecamp to keep their teams informed and engaged, but it has an extensive user base with thousands of satisfied customers. Investing in small business project management software like Basecamp can streamline your processes and increase your team's efficiency.


3 Trello

Trello is an excellent choice for small business project management software. It offers a visual card system that helps marketing teams efficiently track every stage of their projects. With Trello, team members can see what needs to be done and how far along each task is. This clarity allows everyone to stay on the same page. Marketing teams can easily manage their workflows and ensure that projects progress smoothly, from the initial idea to the final launch.


Setting up Trello boards is straightforward. You can organize them based on your business needs and specific trigger events. This means you can customize how projects are displayed and managed. Team members can create their own project flows without any hassle. Meanwhile, managers gain a quick overview of the status of projects from all departments. This clear insight helps leaders make informed decisions, while still allowing team members the freedom to work efficiently.


One of the best features of this small business project management software is its user-friendly drag-and-drop functionality. Moving cards to update task status is incredibly simple. This ease of use helps keep projects organized and up to date, reducing the chances of miscommunication. Additionally, Trello offers a multi-tiered pricing structure. You only pay for the features you choose, making it a cost-effective option for small businesses.


Trello’s versatility is enhanced by its seamless integration with popular tools like Evernote, Slack, Jira, and Google Drive. This means you can enhance your workflow without needing to switch between different applications constantly. Many respected companies, including National Geographic and Adobe, utilize Trello. By choosing this platform, your small business can increase productivity and collaboration across your marketing team.


4 Slack

Small business project management software like Slack offers amazing workflow features that can benefit any business. Marketers will especially appreciate its user-friendly way to integrate different tools. By using this software, you can streamline your communication and tasks, making it easier to keep projects on track. Slack makes it simple to manage your projects without getting overwhelmed. You'll find that with just a few easy commands, you can keep everything organized and efficient. This software is designed to help small business owners focus on what really matters—growing their business and serving their customers.


Email marketing becomes a lot easier with small business project management software like Slack. The platform allows you to manage your email campaigns right from the Slack command center. This means less time switching between different apps and more time spent focusing on your marketing strategy. With minimal keyboard commands, you can handle email scheduling, updates, and even responses. This integration makes it straightforward to keep track of your marketing efforts. If you run a small business, this can be a game changer. You will not only improve your marketing effectiveness but also have more time to engage with your clients directly.


When it comes to marketing, control and collaboration are key. Small business project management software like Slack provides these features in a way that makes teamwork seamless. With integrations for many popular marketing tools, your team can share performance metrics and insights easily. This level of control allows marketing professionals to make informed decisions faster. You’ll have everything you need in one place, which helps eliminate confusion. The software promotes a collaborative environment where everyone is on the same page. This can significantly enhance team productivity and ensure that you are always working towards the same goals.


One fantastic feature of small business project management software like Slack is its ability to automatically archive conversations. This means that important information is always available when you need it. When projects change direction, it’s essential to have access to past discussions. With Slack, you can easily reference older conversations without digging through emails or spreadsheets. This can help you address problems quickly or celebrate successes with your team. Having a single, cohesive space for collaboration promotes transparency and accountability. As a small business owner, this can help you steer your marketing efforts efficiently. Keep your team informed and engaged, ensuring everyone is working towards shared objectives.


5 Flow

Flow is an excellent choice for small business project management software. It provides a user-friendly and visually appealing experience, making it easy to navigate. The software features powerful tracking tools and seamless integration with other software. This means you can manage your projects without any hassle. Flow's design is straightforward, which helps users focus on their tasks rather than struggling with the interface.


With Flow, small business owners can keep track of their projects efficiently. The software includes Kanban boards that make it simple to visualize tasks. You can see what your team is working on, manage resources, and collaborate effectively. This makes it easy for everyone to stay on the same page. Additionally, Flow integrates well with other tools like Slack. This allows your team to communicate easily while managing their tasks.


Marketing teams in small businesses will greatly benefit from Flow's capabilities. The platform allows teams to share project milestones easily, which is essential for gathering feedback. For example, marketing campaigns can be reviewed and revised quickly, ensuring that no valuable time is wasted. This flexibility allows for faster production, helping teams adapt to changes in real-time.


Flow’s features enable marketing teams to collaborate more effectively. Each member can see the project’s progress and contribute ideas. This collective feedback helps improve the quality of the campaign. Moreover, Flow assists in keeping everyone accountable for their responsibilities. By using Flow, small business marketing teams can streamline their processes and increase productivity.


Several well-known companies, such as Shopify, Bumble, and TED, rely on Flow to keep their projects on track. This illustrates how effective small business project management software can be. When teams use Flow, they can better manage their resources and timelines. This leads to greater efficiency and project completion.


For small business owners, staying organized is vital. Flow provides the tools necessary to ensure that tasks are completed on time. With the software’s tracking features, you can easily monitor progress and identify any potential issues. This proactive approach helps small businesses prevent delays, allowing them to focus on growth and success.


Using Flow can enhance collaboration and lead to better project outcomes. When everyone is aligned and aware of their tasks, the entire team can work towards the same goals. Overall, Flow is a powerful project management tool that can help small businesses operate smoothly while achieving their objectives.


6 Asana

As a small business owner, effective project management is crucial for your success. That’s where small business project management software like Asana comes in. Asana offers various ways to visualize your workflow. You can choose from Kanban-style boards to vibrant graphics that help keep your marketing team and other departments organized.


The example above demonstrates how you can view the status of multiple projects at a glance. You'll see which projects are on track, how close each one is to being finished, and what their priority levels are. This clear overview helps project managers make quick adjustments when deadlines are looming. When using small business project management software, having these metrics readily available can help you reassign tasks to avoid missed deadlines.


When considering your options, price is an important factor. Asana offers flexible pricing plans, starting at a minimum of $9.99 per user, per month. While this may seem a bit high for smaller businesses, the benefits can outweigh the costs. Plus, Asana provides a free 30-day trial. This allows you to test the software and determine if it’s a good fit for your business needs before making a financial commitment.


Asana is already trusted by major organizations like the New York Times, Deloitte, Red Bull, and the United Way. These well-known brands use Asana to streamline their project management processes. If you aim to improve your team’s efficiency, it could be time to consider adopting small business project management software like Asana. You can enhance collaboration and keep your projects on track, just like these industry leaders.


That's a wrap

Now that you’ve seen what these elegant tools can do for your small business, it’s time to choose the right small business project management software for your team and your goals. Selecting the right tool can make a big difference in how efficiently your staff works. Assess your options carefully. Take the time to consider which features are critical to your operations. Look for software with functionalities that align with your objectives. The right small business project management software will help track progress and improve productivity.


If you’re working with a limited budget, there are excellent options with free versions available. Tools like Slack, Evernote, and Trello allow you to start without any financial commitment. You can explore their features and see how they fit your needs. If you find these tools useful, you can always upgrade later as your business grows. Many of these platforms are designed to scale with you.


Additionally, most of our other recommendations come with a free trial period. This allows you to test out the software and see if it offers the functionality you need. Using small business project management software can save you money and time by helping you organize your tasks and streamline workflows. The sooner you implement the right software, the sooner you can see improvements in efficiency.


Ultimately, embracing these project management solutions could be a game-changer for your small business. They represent some of the best tools available today. Why not try a risk-free trial? Explore the power of small business project management software to help elevate your business to the next level. It’s an investment in your future success.

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Jacob Durgan

Jacob Durgan

CEO | Seattle, WA
Jacob (Jake) has spent over 22 years in sales and marketing roles.