Build Your Email List Faster with a Lead Magnet

A lead magnet is something of value that you offer to your ideal customers in exchange for their contact information on a SuperCollector™ (or join form). While your business services and products should be enough to attract prospects, giving something away typically erases any hesitation and will help build your email list more quickly. After all, everyone appreciates getting something free, right? Once a new contact signs up for your email list, your lead magnet will be delivered via email within a very short period of time. And, with the communication door now wide open, you can automate follow-up messages welcoming them to your business. You can also introduce your products and services, as well as talk to them on a monthly basis.

Types of Lead Magnets

Lead magnets are customized to fit your brand, business, and target customer. We’ll start with this question: what do your prospects consider valuable enough to trade for their contact information? The ultimate goal is to build your email list, so we’ll get inside your customer’s head to figure out the right offering. While many consumers are accustomed to getting discounts in exchange for their email address, it may not be right for your business, especially if you’re selling a high-priced product or service. Once we identify your goals and discuss your audience, we’ll strategize the best approach for your unique business. Here are several types of lead magnets and examples that drive success for our clients.
Giveaway or Drawing Lead Magnet The giveaway or drawing lead magnet is another highly-effective marketing strategy, particularly if you sell higher-priced products and services. Giveaways tend to generate a lot of excitement among prospective customers. They may even get so excited that they share it with their friends and family, increasing your brand visibility through word-of-mouth. Drawings and giveaways can be monthly, quarterly, or annually. Take this “adventure of a lifetime,” for example. This client gives away a free trip to Alaska every year, adds thousands of new contacts to its list, and sells out his season in the process. Success!
Free Product Lead Magnet Giving a complimentary product or service is an alternative strategy to reduce customer apprehension with handing you their information, as well as any pricing concerns they may have. This strategy can work well if you’re selling an online product or service, such as an online course or webinar, that doesn’t come with incremental costs to you. For example, if your business sells subscriptions (monthly or annually) for online exercise videos, you may consider offering a free class or a one-week free trial to lure customers in. Not only will you be adding them to your email list, but they’ll also get to experience the value your brand provides.
Discount or Promotion Lead Magnet This is perfect for ecommerce customers. Offering even a modest discount or promotion (such as free shipping) to a potential customer can be enough to capture contact information and encourage them to make their first purchase. They’ll feel good about giving their information and saving a little at the same time. And you’ll feel good knowing that once they’ve purchased and tried your product, they’re more likely to make repeat purchases. You’ll have a brand-loyal customer base in no time!
White Paper Lead Magnet A white paper, or guide, can be another compelling marketing tool to provide additional content, insider information, expert advice, direction, tips, or a checklist—all at no cost to the recipient. It’s often delivered via email and offered as a downloadable PDF that can be printed or saved. In addition to providing something of value, white papers are also especially effective at establishing authority. This serves the dual purpose of persuading a contact to purchase and educating them about your business, products, or services.

How it works

When you decide to build your email list quickly with a lead magnet, here’s what you can expect once you’ve placed your order. You’ll meet with the experts at Email Broadcast to discuss your business, goals, and target customer. We’ll then take this information and strategize the best approach and custom offering for your audience. Once you’ve agreed to a direction, our team will get to work! Depending on what type of lead magnet is appropriate for your business, we’ll outline a white paper or write copy for an offer. We’ll then use our expert graphic designers to create a professional lead magnet and create your deliverable. Don’t worry—there will be time for you to review and approve. We’ll make adjustments based on your feedback, so you have the perfect end product to entice new customers to sign up for your email list.

Pricing

Frequently Asked Questions About Lead Magnets

What is a lead magnet?

A lead magnet is a powerful tool for attracting your ideal customers and growing your email list. It serves as an incentive that provides immediate value to your audience, making it easier for them to share their contact information with you. The key to a successful lead magnet lies in its relevance and value to your target audience. Does it solve a specific problem or answer a pressing question? Or does it provide a meaningful benefit that aligns with their interests or needs?

Why is a lead magnet important for my business?

Only asking for a prospect’s contact information in a standard join form (first name, last name, email address)—but not giving anything in return—will add some to your list. But, most likely, not enough. Building your email list is a crucial initiative for any business or creator. By using a lead magnet, you'll grow your email list most effectively and efficiently. It’s a direct, personal way to communicate with your audience, build relationships, increase sales, and establish brand authority and loyalty.

Can I see and approve the content before it’s finalized?

Absolutely! We’ll keep you up to date throughout the entire process—and won’t move forward without your feedback and final approval. While we’re the marketing experts, you’re the expert on your business and target audience. We value your input.

Can we make updates to my lead magnet?

Not only can we make updates, but we recommend revisiting your lead magnet regularly. Anytime you’ve had a brand positioning shift, new website design, product changes, or anything else, it may require a refresh. We’re partners on this, and we want you to be successful. We’ll help you with any changes as needed.

Can I see some samples of your work?

Yes, please! You can even take a look at Email Broadcast’s 50 Ways to Grow Your Business lead magnet. We believe in them so strongly that we use the same strategies we offer to our clients. And this one is hot off the press!